Five Major Factors Influencing Consumer Buying Behavior Presentation Cultural factors have a strong influence on consumer buying behavior. cultural factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them. ii. subculture. Personal factors that impact consumer buying behavior. personal factors, such as your occupation, age and life cycle stage, economic situation, lifestyle, and personality and self concept also play a major role in your buying behavior (refer to figure 3.6). let’s examine each of these in more detail.
What Are The 5 Factors That Influence Consumer Behavior Essay Factor #5: personal factors. personal factors influencing the buying decision process are circumstantial, situational and behavioural. they set the scene and provide an insight into the life of the consumer which together play a role in how decisions are made. these factors include:. Interestingly, human psychology is actually an integral factor that influences consumer behavior although these factors aren’t exactly easy to measure. a few integral psychological factors driving the behavior of consumers are : motivation . motivation actually becomes a considerable defining factor influencing a person’s buying behavior. Discover the 5 most important factors influencing customer behavior and how you can use them in your brand & marketing strategy.what is consumer behaviour?. This page titled 3.1: factors that influence consumers’ buying behavior is shared under a cc by nc sa 3.0 license and was authored, remixed, and or curated by anonymous via source content that was edited to the style and standards of the libretexts platform.
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