9 2 The Marketing Mix вђ Exploring Business Setting a price for the product. distributing the product—getting it to a place where customers can buy it. promoting the product—informing potential buyers about it. figure 9.4 the marketing mix. the goal is to develop and implement a marketing strategy that combines these four elements. Developing a product that meets the needs of the target market. setting a price for the product. distributing the product—getting it to a place where customers can buy it. promoting the product—informing potential buyers about it. figure 9.4 the marketing mix. the goal is to develop and implement a marketing strategy that combines these.
The Marketing Mix Introduction To Business Mc Business; exploring business chapter 9. 4.0 (1 review) flashcards; learn; test; match; q chat; get a hint. marketing. marketing mix. combination of product, price. These forces make up a company’s external marketing environment, which, as you can see in figure 9.14 “the marketing environment”, we can divide into five sets of factors: political and regulatory. economic. competitive. technological. social and cultural. figure 9.14 the marketing environment. The marketing mix is also known as the 4ps: product, price, place, and promotion (see figure 1.4). let’s look more closely. the product is the good or service that the company provides. the price is what the consumer pays in exchange for the product. the place is where the product is purchased. promotion is comprised of advertising, sales. Product, price, place and promotion are the original marketing mix. however, as we explained above, marketing science has evolved a lot over the past 60 years, and so have the key elements of a marketing mix. here are the six additional ps of marketing that marketing experts have put forward:.
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