Designing The Digital Experience How Your Intranet Strategy Can Drive 3. contribute to engaged culture. culture can’t be implemented or changed overnight, but a holistic intranet strategy can play a crucial part in the fuller employee experience. designing an intranet using the company’s internal brand, visual style, voice, and tone reflects the company’s culture and values and deepens authentic engagement. An intranet strategy that also includes engaging content and delivers an easy user experience will result in higher engagement and a reliance on the intranet for all aspects of employee experience.
Intranet Strategy And Intranet Design The Pillars Of A Winning Modern 3. digital workplace. modernizing the intranet and the digital employee experience should create cohesion across the digital workplace. on any given day, 78% of employees use six or more tools, channels, and systems just to communicate internally, which 74% of it leaders agree is too many. There are two main reasons for this drive to master the digital employee experience. firstly, advances in technology are heralding a new and sophisticated digital workplace where employees can work anywhere in the world and still be connected to their organization. secondly, a new generation – the so called gen zs – are joining the workplace. In 2021, the coca cola company won praise from the judges for its excellent strategy articulation for its intranet, connect. the strategy is neatly connected to digital workplace and company strategies, based on user research, and seen as central to delivering a frictionless digital experience for employees. Principles of successful intranet design. 1. user centered design. an effective intranet starts by putting employees at the heart of the design process. this means understanding employee needs, preferences and goals, and designing your intranet to meet (and exceed!) those requirements.
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