Factors Which Influnce The Consumer Choice Personal factors: audience demographics, such as age, culture, profession and background, play a significant role in forming consumers’ interests and opinions. social factors: a person’s. Cultural factors have a strong influence on consumer buying behavior. cultural factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them. ii. subculture.
Factors Which Influnce The Consumer Choice Key takeaway. situational influences are temporary conditions that affect how buyers behave. they include physical factors such as a store’s buying locations, layout, music, lighting, and even scent. companies try to make the physical factors in which consumers shop as favorable as possible. Margetts bm, et al. (1998). factors which influence ‘healthy’ eating patterns: results from the 1993 health education authority health and lifestyle survey in england. public health nutrition 1(3):193 198. nestle m, et al. (1998). behavioural and social influences on food choice. nutrition reviews 56(5):s50 s64. It's a tightrope walk, where the intention behind influencing consumer decisions is scrutinized. while persuasion aims to guide choices through genuine information and emotional resonance, manipulation seeks to deceive and coerce. recognizing this fine line is essential in maintaining ethical marketing practices. Psychological factors that influence consumer buying behavior. your buying choices are further influenced by several major psychological factors, including motivation, perception, learning, feelings, beliefs, and attitudes (refer to figure 3.7). let’s first consider how motivation affects your buying behavior.
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