Online Consumer Behaviour Trends In 2021 Gritglobal Make An Impact According to the 2023 euromonitor international voice of the consumer: lifestyles survey (conducted from january to february 2023, n=40,691), 68% of female respondents sought ways to simplify their lives, and 40.7% were willing to spend money to save time. brands focusing on efficient daycare, educational infrastructure, flexible working hours. 1. benchmark: determine whether your share of the women’s market has gone up or down since the covid 19 pandemic began. segment your existing market research by gender to identify similarities.
Upcoming Trends In Customer Shopping Behaviour In 2021 Over the past few decades, female consumer behaviour has undergone significant changes, driven by shifts in societal norms, technological advancements, and increasing buying power. studies have shown that women influence 70 80% of all consumer purchasing decisions, making them a powerful force in the market. 59.4 percent of men took out personal loans in 2021, over 44.3 percent of women. women globally tend to spend three times as many hours on unpaid domestic and care work compared to men. financial. In fact, women drive 70 80 percent of all consumer purchasing, through a combination of their buying power and influence. why then, if women regularly make the bulk of purchasing decisions for. Women and u.s. spending. women make up more than half of the u.s. population, and control or influence 85% of consumer spending source, forbes 2019. the purchasing power of women in the u.s. ranges from $5 trillion to $15 trillion annually. (source: nielsen consumer, 2013).
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