Genius Dumb Ways To Die Video Is The Best Safety Campaign Ever The ' dumb ways to die ' safety video, released in 2012 by metro in melbourne, highlights yep, you guessed it some of the dumbest ways to die. for instance: using your private parts as piranha. John mescall, creator of the dumb ways to die campaign “the best way to get a 10 year old australian to be interested in something is to make it blow up around the world,” mescall says.
Cute Melbourne Safety Video Dumb Ways To Die Becomes Internet Smash Mccann melbourne’s ‘dumb ways to die’ educational safety campaign for metro melbourne won best of the decade at the asia pacific tambuli awards last week. the campaign, which first appeared in november 2012, has become the most awarded in advertising history, and in the history of cannes, with 28 lions, including five grand prix awards. The resulting song, recorded by tangerine kitty, launched via itunes, radio, and more. within 24 hours of its launch in november 2012, the “dumb ways to die” song reached the top 10 chart of itunes. but it was the video that really sealed this campaign’s fate. the video was animated by julian frost and produced by cinnamon. Dumb ways to die "this campaign is designed to draw young people to the safety message rather than frighten them away." "we set out to find an innovative way to reach young people who see. In may, mccann launched an app version of the spot, ultimately extending the campaign's longevity."once the video started to tail off a little, we released the game and it quickly became the no. 2.
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