Recession Proof Your Business Social Keeper Marketing By the time business owners know they’re in a recession, many feel the only option is to cut costs, with marketing usually the first expense on the chopping block. when in reality, recession proofing your business is a strategic approach, embracing a combination of intelligent marketing, smart investment, and measured cost cutting. A lean strategy can still include ample marketing spend on activities designed to support growth. even in a recession, businesses can grow. it may sound counterintuitive, but historical data backs.
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How To Recession Proof Your Marketing Dotdigital Keep consistent, careful tabs on the numbers behind your business's performance, day to day operations, and financial history. those figures will let you understand where you stand going into a recession and help guide you through economic turbulence as a result. 5. keep investing in marketing. 5. keep more cash than normal in the bank. as mentioned above, banks and investors tend to become more careful during a recession. if you find yourself needing funds to cover a slower revenue. Use platforms like care and sittercity to build an initial clientele. 2. pet care services. the pet care sector is constantly in need, as 62% of americans own a pet and 97% say their pets are part of their family. this leads to owners investing in their pets’ well being even during economic downturns. Luckily, there are several recession proof business marketing strategies that you can use. these marketing ideas will help your business continue to find success, even during a recession. continue.
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