Top 6 Social Media Influencer Trends In 2023 As an industry, influencer marketing is all growth. it’s expected to reach $22.2 billion by 2025. whatever influencer specific trends and technologies may be coming our way in 2023, the best. 1. social media goes back to its roots. marketers use social media channels for many purposes. it could be to get in front of a new audience, retarget previous customers or try out new creative content. but in 2023, digital transformation expert neal schaffer believes social media will go back to its roots.
Important Social Media Influencer Trends In 2023 Bulletinprime Here are some trends brands should consider as they prepare for 2023. filtered is out. real is in. gen zers, who are digital natives, are adept at spotting sales pitches online. they tune out ads. If video is more your speed, watch our free on demand webinar to hear industry leaders discuss their influencer marketing predictions. sign up now! table of contents. #1: brands go all in on tiktok. #2: linkedinfluencers take off. #3: ai influencers enter the chat. #4: brands invest in employee "influencers". #5: exclusive content. Instagram still commands the highest share of influencer marketing spending, with 43.1 percent in 2019, 44.7 percent in 2022, and 44.5 percent in 2023. facebook is declining. the platform received 20.8 percent of the influencer marketing spending share in 2019, 16.5 percent in 2021, and 13.3 percent in 2023. is also dropping. Trend 7: social commerce. social commerce continues to grow, boosted by the new e commerce and online payment features of social networks. however, to increase their revenues in 2023, brands will have to consider influencer marketing as part of their social commerce strategy. live shopping, ar vr, qr code, conversational commerce….
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