Why Your Business Can Benefit From Marketing Automation Roop Co Marketing automation is a technology platform that simplifies and automates digital marketing activities. when coupled with a structured marketing process, the software makes it easier to prioritize and execute marketing tasks, nurture worthwhile leads and evaluate the impact of inbound campaigns. Here are five key reasons why your b2b business should incorporate marketing automation into its digital marketing strategy in 2021: 1. elevate & automate your existing workflows.
Why Your Business Can Benefit From Marketing Automation Roop Co By leveraging a retargeting campaign as part of your brand’s marketing strategy, you can boost conversions by up to 60%. plus, retargeting ads yield a 76% higher click through rate than regular display ads. when used strategically, retargeting is a powerful tool that can ultimately convert leads into customers. Automate repetitive tasks: one of the standout benefits of marketing automation is its ability to handle repetitive tasks across email campaigns, social media posting, and customer data updates. this automation frees up your team’s time, allowing them to focus on more creative and strategic initiatives. 1. responsive website with engaging content. as the very first place that prospective customers will go to learn more about your business, your website is the foundational component of any marketing strategy. in order to maximize engagement, your website should follow best practices such as being responsive, mobile friendly and easy to navigate. Marketing automation will help you create processes that are scalable. the more manual a process is and the more it depends on one person, the harder it'll be to scale when the team grows. 9. lead nurturing. last but not least, marketing automation makes lead nurturing possible.
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