Pack Your Lunch Day In 1935 Mickey Mouse Became The First Licensed Kit or box, the container reflects a turning point in american lunch culture—the first time a licensed character was used on a lunch item. “i consider it the holy grail,” says woodall. today. 2.1 mickey mouse vintage lunchbox (1935) 2.2 superman vintage lunchbox (1954) 2.3 the beatles vintage lunchbox (1963) 2.4 the jetsons vintage lunchbox (1963) 2.5 gene autry vintage lunchbox (1954) 2.6 the munsters vintage lunchbox (1965) 2.7 mickey mouse and donald duck vintage lunchbox.
1935 The First Commercially Liscensed Character Lunch Box Donned The In 1935, geuder, paeschke and frey produced the first licensed character lunch box, mickey mouse. it was a lithographed oval tin, with a pull out tray inside. it had no vacuum bottle, but did have a handle.hopalong cassidy, which many consider to be the first classic square shaped metal lunch box, was introduced by ala. The history of the modern lunch box began in 1935 when geuder, paeschke, & frey licensed the image of, then new, character mickey mouse to use on its oval shaped “lunch kit.” inside was a tray, but no bottle or thermos, those would come much later. mickey mouse lunch kits originally sold for 15. A brief historythe lunch box as we know it today was created in 1935. geuder, paeschke, and frey, a milwaukee based company, featured a new cartoon character, mickey mouse, on their “lunch kit.”this turned out to be a brilliant idea, and from that point forward, character lunch boxes were all the rage. note t. Mickey mouse was the first popular character to grace the front of a lunch box, in 1935. but the lunch box as personal statement really took off in the 1950s, along with television.
Comments are closed.